EMERGENCY STRATEGY SESSION! Make Your Pizzeria Recession-Proof Three Leading Industry Advisors Will Help You Prosper In The Tough Times That Lie Ahead Have You Been Following The News? It Isn’t Pretty ...
There may be a recession coming, but you don’t have to participate. It’s your business and your choice.
We Are About To Get Hit By A Perfect Storm! We’ve seen catastrophic fires in California, floods in the Northwest and Midwest, extended drought in the Southeast, oil at $100+ a barrel, escalating prices, minimum wage hikes, a job slump, unpopular and costly wars in Iraq and Afghanistan, massive deficit spending and sword-rattling threats against Iran. The real estate market is in freefall, our currency is tanking ... and it's an election year! ... And The Worst is Yet to Come Are these events going to cost you money? You bet they are ... but they may not be the worst of it. Virtually all the experts predict ominous economic times ahead. For months, the media has been reporting that America is very near a recession. Many say we are already there. Whether or not the economy meets the technical definition of a recession is irrelevant. The public is getting scared and starting to cut back on spending, so the effect on your business is exactly the same. The normally stable foodservice industry is feeling the pinch already. A national survey revealed that 30% of the public said they would reduce spending on restaurant meals as a way to cope with a recession. Nation's Restaurant News recently reported that traffic is trending downward in restaurants across the country as consumers re-prioritize their spending habits. Even the customer counts at Starbucks’s are declining! You can use the collapsing economy to as a convenient excuse to explain your own sales declines, but excuses won’t pay the bills ... and you know what will eventually happen if the bills don’t get paid. The sad truth is that the "R" word too often leads to the "B" word ... and you definitely don't want to go there. We believe that many in the hospitality industry are on the brink of a major emergency. This is Code Red. There’s panic in the streets, sirens are wailing, the wagons are circling, people are hoarding money, the faint of heart are leaping out of windows (or perhaps they are being pushed!) and there is blood in the water. "I’m mad a hell and I’m not going to take it any more!" This famous line from the movie "Network" is really the key to changing your fortunes and making something good out of something bad. You can’t afford to stick your head in the sand and think that the sharks are going to eat someone else. They are coming for you! To survive, don’t get scared. Get angry ... and then get busy! If you are as smart as we think, you already see the handwriting on the wall. You know it’s time to put your place on high alert and take some serious, focused action to recession-proof your pizzeria -- RIGHT NOW -- before the sharks move in for the kill. The feeding frenzy won’t be pretty, but that’s life in a down economy. The months ahead could easily be the most critical period of your professional life. It is clearly "Do Or Die" time. If you doubt that, just read a newspaper or watch any TV newscast. The consensus of the experts is that the next twelve months are going to be nasty ... and the downturn could last even longer than what we experienced after 9/11. As if all this wasn’t enough reason to put a solid plan in place, the major chains expect to snatch another big chunk of the dwindling dining market right out from under you. Chains are under the gun, too. Many are so highly leveraged that any prolonged drop in cash flow could pull them under. With the whole corporation on the line, you can bet they’ll fight like a wounded mother bear defending her cubs ... and they won’t fight politely. It’s Not Over Until You Stop Fighting Fortunately there is still a brief window of opportunity before it all really hits the fan. You have just enough time to regroup, re-think, make an action plan and put the major pieces in play before the bottom drops out ... but there’s not a minute to waste. That’s why we put together an EMERGENCY STRATEGY SESSION in Las Vegas on June 17-19. In two-and-a-half intense days we will help you understand -- and ultimately implement -- the adjustments necessary to protect your market share. We will show you how you can actually be MORE PROFITABLE during an economic downturn ... while your competitors have to struggle to keep their heads above water. We will help you learn what you need to know and we will make sure you know what to do. We can even provide the support network you need to do it! In case you're wondering, the "We" in this project is Big Dave Ostrander (The Pizza Doctor™), Bill Marvin (The Restaurant Doctor™) and Kamron Karington (author of The Black Book). You may know us from our reputations in the industry or from our seminars at Pizza Expo. In all modesty, we are generally regarded as the "go-to guys" in our areas of expertise. We have been there, done that and bought the t-shirts. We've seen what works and what doesn't. We even know the things that USED to work that won't cut it anymore. We will share ALL our best ideas and marketing secrets with you and a small group of impatient independent operators who want to gain an unfair advantage in the market. In SUPERCONFERENCE 2006 (we didn't hold one in 2007 because of Dave's illness), we guaranteed that attendees who followed the plan they developed at the event would increase their profitability by 50% in 120 days or they could ask for a complete refund of their tuition. Not one of them wanted their money back! This certainly suggests that what we have to offer works in the real world ... so isn't it time you put those ideas to work to grow YOUR business? Yes, we believe that your business can actually improve while everyone else is going in the tank. That may sound crazy to you right now, but we promise you it is do-able ... if you know what to do ... and if you DO THE WORK! We are still refining the details of the program, but at this point we know the agenda will address at least the following areas:
Coupons Are The Cocaine Of The Clueless We can already predict that most independents (and many chains for that matter) will make discounting their main survival strategy when things get tight. They will hope that cutting prices will keep them on life support, but it is at best just a knee-jerk response. Coupons can't save you. All coupons will do is bite into already slim profit margins and forever compromise the credibility of your price structure. Discounts are not a lifeline, they are the kiss of death. Worse yet they are like a drug habit. Once you start it is almost impossible to stop. There are better ways to survive -- even prosper -- in tough times. PIZZA INSIGHT SUPERCONFERENCE '08 will show you how to defy the odds and come out ahead. Even if the economy remains vibrant, the ideas we will share can enhance your market position and put more money in your pocket. Can we guarantee the results? Of course not. Are there risks involved? Absolutely ... but this is when entrepreneurs really earn their stripes. On some level you already know that your most dangerous move is to do nothing at all. No one ever achieved greatness by playing it safe. That is true in life and it is equally true in the restaurant business. Medals are not for the timid. So ... will you take your chances with a fickle economy and frightened patrons ... or would you rather have a plan to PROSPER while your competitors PANIC? The Universe Only Rewards Action Realistically, many of the
adjustments you need to make to become recession-proof cannot be
put in place overnight. So the hard question is this:
Once you have the
ideas, will you actually implement them? Only 56 People Will Get This Unfair Advantage We will meet in the Executive Conference Center adjacent to the Hampton Inn Tropicana, a few blocks off the Las Vegas Strip. Because space in the room is limited, so are the number of people who can attend this one-of-a-kind program. In fact, only 56 people can attend SUPERCONFERENCE 2008. That could be as few as 30 pizzerias in North America. Will you be one of the lucky few? If you are, we will help you see how to make your business virtually recession-proof and lock in the loyalty of both your staff and guests so they will stick with you through the tough times ahead. But you must claim your space QUICKLY -- before the event fills up and you have to go on the waiting list. There is still plenty of time to figure out who will watch the store while you are gone, but very little time before the last seat is claimed. Can You Afford To Join Us? About now you may be wondering if
you can afford to join us in Las Vegas for SUPERCONFERENCE 2008.
The truth is that it will cost you thousands of dollars
NOT to attend ... but we are sensitive to the
pressure of budgets and cash flow. Logistics and Planning Our headquarters hotel is the Hampton Inn Tropicana, which has generously extended a rate of $99 a night. But our room block expires on May 16th. Click on the link above to claim your bunk before they raise the price back to its normal level! We will meet from 9:00am to 5:00pm on Tuesday and Wednesday, June 17 and 18 and finish up from 9:00am to noon on Thursday, June 19. Unless you live within driving distance, you should plan to arrive in Las Vegas on Monday, June 16 ... and don't book a flight that leaves before 3:00pm on Thursday or you will miss critical implementation information. If you miss it, you may have a more difficult time putting your new ideas into practice ... and you can't make any money with ideas you don't apply. "Tell Me Again Why I Should Attend ..." If you still have to ask that question, PLEASE
DON’T REGISTER! Face it. The bottom is about to fall out of business as you know it. When it happens, you will be forced to make some changes whether you want to or not. How quickly you can make those changes? Will you even know which changes to make? As the sharks begin circling and the ship starts taking on water, all eyes will turn to you. Your staff will be looking for leadership and direction. Your competitors will be looking for weaknesses they can exploit. Your family, lenders and investors will be looking for reassurance that everything will be alright financially. Without a plan that has been well thought-out in advance, how will you demonstrate your command of the situation? He who hesitates becomes road-kill. The Sky Is Falling ... But Not For Everyone The economic news isn't getting
any better. Many -- perhaps even most -- operators will ignore the
warnings and take a beating while others in the same market will
ride it out and hardly notice anything different. The skills you
learn at SUPERCONFERENCE '08 will help you enter the coming
downturn with confidence ... and will help take the dread out of
the slowdowns that are sure to appear in the future.
|
Copyright 2008, Pizza Insight LLC, all rights reserved